The role of the label and packaging in selling a product
Once seen as a relatively secondary aspect to be considered in the marketing mix of a product, nowadays the...
Once seen as a relatively secondary aspect to be considered in the marketing mix of a product, nowadays the...
A product´s label is a fundamental marketing tool as it plays a very important role in product identification and...
Whether for marketing or legal reasons, all products need a label or a packaging. Whether to identify the brand,...
Metallic labels are the most used in the world, especially in packaging and in the food and non-food industry. Compared...
To think that a label is just a simple sticker attached to a product is a very narrow view...